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TRANSMEDIA

"Collapsus" is a transmedia project combining live-action footage, animation, documentary, and interactive elements. Collapsus is producer and actor, Tommy Pallotta's latest project in collaboration with Amsterdam's Submarine Channel. Collapsus follows the way the world copes with moving from fossil fuels to alternative energy sources and has aimed at raising awareness of global "peak oil" issues. You can check out the Collapsus website at:

http://www.collapsus.com/

 
 "Inside", a social film project presented by Intel + Toshiba, was the first Hollywood film of its kind. Its an example of an emerging genre that blurs the lines between gaming, film and social media, not to mention product placement.

GOLDRUN introduces the invisible pop-up store by combining smart phones, GPS and augmented reality app. Not only does this offer all sorts of possibilities in mediating between places and inhabitants, but it creates some interesting real estate issues.

Convergent Culture guru Henry Jenkins explains the transmedia phenomenon.

Alternate reality games like “33 Keys”, launched by Mazda in 2010,
are good examples of how transmedia efforts can become huge
participatory events.