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ARCHIVES
Break This Exhibit
Knowledge and subversion
are inextricably intertwined. Vehicles get safer by subjecting them to crash tests, architecture becomes more resilient by
modeling natural disasters, and police are best at solving crimes when they can think like criminals. From simulating the fiery conditions of entering Earth’s atmosphere to studying the disintegration
of pharmaceuticals in the digestive system, we are continually leveling an assault on our own
products and structures in an effort to understand how the world works and how to best survive in it.

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| Testing construction methods at the IBHS research center |
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Exhibit Through the Gift Shop
There is a growing tendency for non-museum environments, like shopping malls, to incorporate museum exhibition
spaces (including zoos and aquariums) into their facilities. But, there has been little effort toward exploring the
potential of infusing interpretation and informal learning opportunities into retail environments. Not simply by installing
exhibits into adjacent spaces, but literally integrating content into the shopping experience.

TRANSMEDIATION This strategy of delivering content through a variety of methods and devices, designed
to culminate into an understanding of, and engagement with a particular subject, idea or product is essentially what exhibition
designers have been doing for years. An exhibition tells its story through a conglomeration of content delivery methods.
What is different about transmediation is that its multilevel, multimodal approach escapes the boundaries of any single
venue.

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DESIGNING EXPERIENCE What is particularly telling about the term experience design is that
it admits to our extreme condition of immersion in a designed world. While non-designed experiences
have become quite rare, it is the lack of an interrelated organization of designed experiences that makes the notion
of experience design desirable.
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